7 SEO Hacks You Should Know As a Beginners
You have come across the word SEO for more times that you could account for, that is mostly from online marketers. After consulting a few friends who you deem as experts in this area, you decide to go on board. One thing that they might not have come clear about during the conversation is that SEO can sometimes put you at your wit’s end. Regardless of whether you are an expert or a beginner: well, it is mostly fatal for newbies.
However, SEO does not have to be rocket science. All you need is some guidance and tools such as https://serpbook.com/ to help you track your progress. Note that SEO is about increasing your web traffic and taking advantage of the fact that your customers are online. To have the best SEO experience and to drive significant traffic to your web, there are fundamentals that you have to keep in mind. That way, you will be able to get quality leads, hence conversions for your product.
SEO Tips That You Need As A Newbie:
- Set up a Google business profile
It is the first step that you need to take if you are to have a positive outcome in your SEO. Why do you need a Google My Business profile? It is the first step towards getting your business some exposure: which enhances brand awareness.
By creating a profile, you make it possible for your website to appear in local search results, that is within the specific locality you are working in. the fact that expansive searches also show local results tells you that it is something that you should put into consideration.
- Understand your audience
Taking time to understand an audience is something that most web owners have ignored: while it shouldn’t be placed on the shelf. But for successful marketers, it is obvious. You need to have a clue about who your customers are, their needs and wants, the content they prefer engaging in most and their online behaviour.
Such knowledge will spare you from a wild goose chase. Knowing your audience is so far the best weapon for grabbing their attention as it will help you become more objective when producing content.
- Optimize your site speed
Data from Akamai shows that the speed of your website has a significant impact on the rate of conversions. Other reports from Google indicate that 75% of the visitors will exit your page if it takes more than 3 seconds to load: and, the worst part is that they will not even revisit.
It is essential that you understand that every single visitor is valuable and is a potential conversion. It is for that reason that you ensure that none of them leaves your site immediately after clicking just because it is taking them too long to view your content. A few healthy practices like getting rid of redundant plugins could help you speed up things.
These are the links that are directed to your site. Did you know that backlinks are valuable to SEO? Well, you should know that they play an integral role is site ranking: as search engines use such links to evaluate the relevance of the keywords to the content.
However, it is important to note that not all backlinks will be beneficial. They have to be quality. Backlinks are the best way to get organic traffic. Also, search engines prefer natural links that have been built gradually. You can create backlinks by promoting your content or partnering with influencers.
- Meta description
While searching for something on Google or any other search engine, you have come across a brief paragraph just below a URL that tends to describe what is in the content. Remember a Meta description gives the first impression: you should make sure it does a good one for that matter.
It should have relevant keywords, be catchy and brief: it should not exceed 160 characters lest the search engine will truncate the description and it will not be helpful to the user. Also, you make use of call-to-action to grab the attention of the users.
- Watch your competitor like a hawk
Yes, you need to keep an eye on your competition. Remember that you are not alone. Your competitors are also optimising their sites. Keeping track of your competition will help you identify what is required in the industry.
Also, you may borrow a few notes on how they have managed to make their sites successful. Most importantly, you will be able to identify gaps they have not been able to fill and turn them into opportunities.
- Social media
Mobile is taking over, and the best way to take advantage of that is by having several social media platforms for your brand. Facebook, Instagram and Twitter, to mention a few are among the platforms that you can use to promote your brand.
In as much as SEO as a beginner may not be a bed of roses, the mentioned tips will help you have a smoother sail.